If you have lived on planet earth in the last 3 years, you have probably played Farmville on Facebook at least once. Well, if you didn’t play it – you must have seen a friend or family member stare at the screen while watering their crops.
Zynga have successfully engaged millions of social gamers with their The Ville series, gaining millions of dollars in revenue, and 2012 brought us one of the most long anticipated social games ever – FarmVille.
Yes, we are talking about FarmVille 2.
A Zynga executive announced that the new facebook app will include better experience, fancier character and plenty more features, such as enhanced graphics and better gameplay.
An example for a fun feature would be collecting a large amount of crops in one click of the mouse, rather than before where you had select individual harvest and only then use pamper it.
Just like us when watering our crops, Zynga have developed Farmville 2 in order to grow their user base and turn the millions into tens of millions online harvesters. They do so as they also groom the classic first Farmville.
They promote the previous version of Farmville and announce new upgrades to it all the time to keep the users interested through a long period of time.
Zynga has recovered from a serious loss in revenue, as EA Games had filed a lawsuit against The Ville App, with the claim that it was a complete rip-off of the classic The Sims computer game.
Shortly after that, that lawsuit backfired as Zynga accused EA games for ripping off their entire game style, as they have claimed to invent the entire fashion of social games such as Farmville, CityVille and so on.
Not only that, after purchasing “Draw Something” for almost 100 million USD, Zynga has already lost more than half of that amount since people all over the world have stopped using Draw Something and moved on to apps that are a lot more fun, such as SongPOP.
We hope Zynga will recover from their losses, and that Farmville 2 make them successful once more.
Author bio: Jonathan writes App Reviews for App Champ, an on-growing online community.