Somoto develops BetterInstaller

BetterInstaller is the latest addition to the product suite of Somoto. The company which has brought us DealBulldog, Facesmooch, Filebulldog, and the highly popular toolbar that is targeted to the social media set has now set its sights on optimizing the software installation process so as to maximize software downloads and consequently revenues for software developers. So do Somoto have yet another winner on their hands and how does BetterInstaller actually work?
BetterInstaller is a solution that is easy to integrate and due to its use of HTML5can also be easily customized, facilitating a perfect fit with the look and feel of any software. Ease of integration ensures developers earn money when their software is downloaded.

Similarly, the SDK provided for NSIS and INNOSetup installers was well written and allows users to integrate offer screen capabilities of the platform. Offer screens have proven to be a very effective way to attract downloads. The multi-thread CDN means that your software is placed on the Amazon S3 cloud resulting in faster downloads and higher completion rates.

One of the major selling points of BetterInstaller is its access to Tier 1 advertisers, saving developers the hassle of chasing up relevant advertisers and then maintaining theses relationships. Claiming to run over 100 different premium Tier 1 advertising campaigns at any given time, BetterInstaller should be able to supply a quality advertiser to suit any type of software. Similarly, since advertisers are all Tier 1, it guarantees that the advertising is Adware, Spyware, Malware, and Spam free so that developers can confidently promote their software as being safe and secure. To ensure their platform remains secure, BetterInstaller offers ongoing checks and compliance against viruses and periodically check their technology against antivirus indicators.

BetterInstaller uses advanced logarithms to customize campaigns that have gathered data to ensure that software revenue is maximized. This is achieved by optimizing the best converting and highest paying offer and displaying it as a recommendation for users.

As is to be expected in today’s environment, BetterInstaller is compatible with all major browsers – Firefox, Internet Explorer, and Chrome. A nice touch, BetterInstaller works for Shareware, Freeware, and Open Source developers. And an even nicer touch is the BetterInstaller LightBox that controls content, differentiates between first time users and premium members, and increases user engagement.

It seems as though Somoto BetterInstaller ticks all the boxes as a premium installer platform. Given the quality of Somoto’s previous offerings, this is hardly surprising.

For more info visit www.somoto.net